We know that promo items are effective marketing tools; but, how can we distribute them in a way that they are perceived as valuable gifts rather than simply advertisements? There are some of the options we at Peacock recommend you:
- Direct mail. Although it takes a lot of effort and time, direct mail is still one of the most effective marketing mediums because it puts your message straight into customers’ hands. Plus, giving your customers something that was specially packed and prepared for them will build a strong customer-company bond.
- Trade shows, expos, and conventions. There tends to be a lot of competition at these events, so you should work hard to customize a stand-out promo item that will draw interest. Items that the receiver perceives as practical and useful are the most effective; mobile accessories today, for example, are some of the most popular promo items in the market.
- Conferences and meetings. Giving participants a personalized gift for attending your seminar, meeting or event will boost your brand.
- Grand openings, holiday parties, and special events. Market your business by giving away customized items that are good for an exclusive benefit or discount on the customer’s next visit or purchase. Giving the receiver a reason to come back to your business is the first step to create a strong customer-company relationship.
Customer loyalty is a measure of how likely your customers are to do repeat business with you. Building customer loyalty gives you a high return on the time, effort, and money you invest in providing good customer service. Loyal customers buy more, more regularly, and the cost of selling to them is low. And they will frequently recommend your business to others. Building a lasting relationship requires communication. Communication means listening to your customer or client, as well as conveying your own message. Communicate when things are going well and when there are problems. When things are going as expected, bring it to their attention. When there are problems, provide the scope of the challenge and your solutions, preferably before the customer even knows that the problems exist. This builds credibility, confidence, and trust.
Customers are more likely to be loyal if they feel valued; Give your customers something more than expected. Don’t tell them in advance, just do something to demonstrate your appreciation. It can be as simple as a greeting card, email or small token to show your appreciation. Loyalty is a relationship, and it should be nurtured as you would care for a friend. Do not take it for granted. The products or services that you provide are only meaningful in the context of your customer’s objectives. What you do is intended to achieve financial or strategic objectives, or fulfill a need. Understand and communicate your value from the perspective of the customer.
With all that your existing customers can do for you, there’s simply no reason not to stay in regular contact with them. Use your imagination, and you’ll think of plenty of other ideas that can help you develop a lasting relationship.
For more information about promo items, corporate gifts and other branding products and services give us a call at 305.254.2405 or send us an email at [email protected][email protected]
Author: Manuel Simon
Personalized folders with the logo and corporate image of your business give professionalism and organization to your proposals and your sales presentations. Although it might seem like an unnecessary investment, customized folders offer many benefits.
- Professionalism: personalized folders give you a more formal and successful appearance. A professional appearance helps you during the first stages of the sales cycle to build trustworthy and credible image in front of your clients. Customers are more receptive towards your presentation when they trust you and perceive you as an authority in the industry and a professional person.
- Organization: a well-organized structure of a presentation helps you maintain the customer’s attention. Having a standardized folder to use in all presentations also helps you maintain the overall organization of your sales people and it gives consistency to the image you expose to customers. Moreover, it gives you more time thinking about your main points during a sales presentation, rather than worrying about the organization of it.
- Extra advertising: like any other promo item personalized with your logo, customized folders increase your corporate image exposure to the public. A presentation folder with your logo on it is a reminder of you and your company for the receiver.
If you want to stand out from your competitors you can add a special feature to your personalized folder. Peacock offers the new folders with a flash drive compartment. By adding this compartment, you can mix a printed version of your most important points of your presentation, and a series of additional information and other materials that you can archive in a flash drive. Your customer will definitely feel you are a professional, well-organized person that knows how to keep up with technology.
Equip your crew with the new Carhartt prodcuts that are now available to order. Carhartt outerwear, sweatshirts, work pants, shirts and more are constructed to stand the test of time.
Peacock Branding Specialists is proud to announce is uniform sponsorship of the Miami-based professional soccer team and academy, Miami Sun FC. As part of the sponsorship, the company is providing more than 600 uniforms, customized with the team’s logo, for training and game day to all the children and youth enrolled in the academy during the 2019 – 2020 season.
Peacock Branding Specialists recognizes the importance of promoting physical activity among the youth and understands the role that an active lifestyle plays in bringing families, friends and neighbors together. As part of its commitment to make a positive impact in the local community, the company is promoting active play among youth in Miami.
“Soccer has always been a big part of our ‘family’s DNA,’” says Dani Zappala, co-owner of Peacock Branding Specialist. “As a family-owned business, this sponsorship gives us the opportunity to reinforce our values. We’re proud to inspire an active lifestyle among the youth and celebrate our community’s passion for soccer.”
The Miami Sun FC. was funded in 2016 in Doral, Florida. In a very short period of time, the professional soccer team has been able to compete in the American professional development soccer league, United Premier Soccer League (UPSL), and won the Florida State division.
Peacock Branding Specialists is a family-owned business offering branding services and products for more than 20 years. Under the management of three siblings with experience in branding, marketing and sales, the company has become a leader in the market, and it’s recognized for its high-quality products and its excellent customer service. Today, Peacock Branding Specialists offers personalized uniforms and corporate apparel and customized promotional items and giveaways.